> ## Documentation Index
> Fetch the complete documentation index at: https://help.brandvoiceproapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Billing

> How subscriptions, upgrades, and downgrades work.

BrandVoice Pro handles payments securely through Stripe. This page covers the basics of managing your subscription.

## Starting a subscription

You can start on the free plan with no credit card. When you are ready for more generations or more Brand Profiles, upgrade to Basic or Premium from within the app. Both monthly and annual billing are available, with annual billing offered at a lower monthly rate. See [Plans & Pricing](/plans/plans-and-pricing).

## Upgrading and downgrading

You can change plans at any time from your account. Before you do, note how tier changes interact with beta pricing:

<Warning>
  If you are on a locked-in beta rate, any completed tier change, up or down, permanently forfeits that rate. The new plan is billed at the current published price for that tier. See [Beta & Grandfathered Pricing](/plans/beta-and-grandfathering).
</Warning>

## Managing your payment details

Your payment method and invoices are managed through your account. Because billing runs on Stripe, your card details are handled by Stripe's secure systems.

## Questions about a charge

If something about a charge does not look right, reach out to support and include your account email and the date of the charge so the team can look into it quickly.

<Card title="Contact support" icon="envelope" href="mailto:support@brandvoiceproapp.com">
  Email the team about billing questions.
</Card>


## Related topics

- [Generations Explained](/plans/generations-explained.md)
- [Plans & Pricing](/plans/plans-and-pricing.md)
- [Beta & Grandfathered Pricing](/plans/beta-and-grandfathering.md)