> ## Documentation Index
> Fetch the complete documentation index at: https://help.brandvoiceproapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Beta & Grandfathered Pricing

> How the beta rate works, and what happens when you change tiers.

BrandVoice Pro is currently in beta ahead of its public launch. Signing up during beta comes with a real advantage: you lock in your rate permanently.

## What beta pricing means

When you subscribe during the beta period, your price is locked in and never increases, even as new features are added. Early adopters keep their rate for as long as they stay on that plan.

<Note>
  Beta pricing is the reason to sign up now rather than wait. The rate you lock in during beta is the rate you keep.
</Note>

## The one rule that affects your locked-in rate

Your grandfathered rate stays in place as long as you remain on your current plan. If you change tiers, whether you upgrade or downgrade, the grandfathered benefit is permanently forfeited. After a tier change, your plan is priced at the current published rate for the new tier.

<Warning>
  Any completed tier change forfeits grandfathered pricing permanently. If you are on a locked-in beta rate, consider carefully before switching plans, because the earlier rate cannot be restored once a change goes through.
</Warning>

## Free accounts

Free accounts that predate the free-plan generation change keep their earlier monthly allowance of 10 generations. New free signups get 6 generations per month. See [Plans & Pricing](/plans/plans-and-pricing).

<Card title="Lock in your rate" icon="rocket" href="https://app.brandvoiceproapp.com">
  Sign up during beta and keep your price.
</Card>


## Related topics

- [Plans & Pricing](/plans/plans-and-pricing.md)
- [FAQ](/help/faq.md)
- [Billing](/plans/billing.md)